Hello,
I am Nilesh Sharma

Digital Media & Marketing Expert

Professional Skills

Versatile Digital Marketing Manager with 6+ years of experience in digital marketing, and 3 years experience focused on content development. Expertise in SEO, SEM, Email Marketing, Social Media Marketing, Graphic Design, and Video Editing. Passionate about creating engaging campaigns that drive brand awareness and customer acquisition.

Graphics Design

Video Editing

Website Management (HTML & WordPress)

Content Marketing

YouTube Channel Management

Email Marketing

SEO (Search Engine Optimization)

SEM (Search Engine Marketing)

SMM (Social Media Marketing)

Voice Over

Professional Experience

My expertise in brand building, lead generation strategies, website optimization, graphics and video content creation has yielded positive results for employers and clients in sectors as diverse as logistics, edtech, hospitality, fabrication, and entertainment.

Marketing Manager - Digital

DTDC Express Limited

I spearheaded DTDC’s digital marketing efforts, driving success through strategic content development, social media leadership, and performance marketing campaigns. My expertise includes internal and external communications, lead generation, online reputation management, and brand awareness initiatives across online and offline platforms.

Digital Media Manager

IDEMI

At IDEMI, I played a pivotal role in crafting and executing comprehensive digital marketing strategies across SEM, SMM, Email, and SEO. My data-driven approach, including competitor analysis and A/B testing on HubSpot, led to significant improvements in email open rates (11.2%), web traffic (25%), and lead generation (10%). I successfully managed a ₹3.0L media budget across multiple quarters, consistently delivering impressive ROI (800%). My responsibilities encompassed content creation, landing page development, and in-depth analytics to inform strategic decision-making

Web Journalist

Mediahawkz

At Mediahawkz, I began as a tech-focused news writer covering computing, mobile, and automotive sectors. My responsibilities expanded to include editorial roles such as proofreading and editing for web and video content. I maintained an in-depth knowledge of technological advancements and supervised website interns, ensuring the quality and originality of published content while adhering to intellectual property guidelines.

Digital Marketing Manager

Rainmaker

At Rainmaker, I spearheaded in-house digital marketing strategies encompassing SEM, SMM, Email Marketing, and SEO. Using Google Analytics and Microsoft Clarity, I optimized campaigns and ensured compliant content publication. Collaborating with Legal and Content teams, I generated innovative ideas for lead generation. Achievements include 3.2% email open rate increase and precise SEO efforts. In account management, I delivered a 400% ROI and 35% lead acquisition boost while managing a substantial budget. Additionally, I streamlined procurement, cutting lead time and costs.

Digital Content Executive

MindBox India

At MindBox India, I played a key role in developing and implementing digital content strategies, leading to a 15% increase in organic reach. I spearheaded the creation of engaging content across online platforms, resulting in a 40% boost in engagement. My leadership ensured alignment between content, brand, SEO, and audience needs. Additionally, I managed website content to ensure accuracy and relevance.

Education

I am currently pursuing my MBA with a Marketing specialization from the upGrad School of Management and Technology, UK. Additionally, I possess an Advanced Certificate in Digital Marketing and Communication from MICA & upGrad. I am a seasoned communications professional with a Master of Journalism & Mass Communication from Manipal University and a Bachelor of Mass Media from the University of Mumbai. My background also includes a Diploma in Designing (Graphic Design, Web Design, Video Compositing & Editing) from Cat Education Pvt Ltd.

Master of Business Administration (MBA)

upGrad School of Management and Technology, UK

Enrolled in the MBA program at upGrad School of Management and Technology, UK, specializing in Marketing. Expanding my skillset in areas such as brand management, digital marketing, analytics, and leadership.

Master of Journalism & Mass Communication

Manipal University

Completed my Master of Journalism & Mass Communication from the well-respected Manipal University. Gained in-depth knowledge of media practices, communication strategies, and ethical considerations in the field.

Diploma in Designing

CAT Education

Earned a Diploma in Designing from Cat Education specializing in graphic design, video compositing & editing and web design. Proficient in industry-standard design software, including Adobe Photoshop, Adobe Premiere Pro, Adobe Audition and WordPress etc.

Advanced Certificate in Digital Marketing and Communication

Mudra Institute of Communications, Ahmedabad & upGrad

Strengthened my digital marketing foundation through the prestigious Advanced Certificate in Digital Marketing and Communication program offered by MICA & upGrad. Gained specialized knowledge in social media, content marketing, branding, analytics, and PR.

Bachelor of Mass Media

University of Mumbai

Graduated with a Bachelor of Mass Media from the University of Mumbai, building a strong foundation in media studies, communication theory, and content creation.

Digital Marketing Tools I Know

My toolkit includes industry-standard platforms for content creation, campaign management, and data analysis. I leverage these tools to achieve measurable results across various digital marketing initiatives.

Project Management Admin Panel

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To do Dask List App

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Architecture Company Website

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Project Management Admin Panel

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To do Dask List App

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Architecture Company Website

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